• https://cxl.com/institute/lesson/product-messaging-human-attention-and-human-needs/
  • messaging-
  • https://lztforeferfiles.s3.us-west-2.amazonaws.com/

Messaging

People don’t buy products, they buy relations, sotries and magic - Seth Godin

O que as pessoas Precisam?

Cientistas de Harvard mapearam B2B buing needs aginst a hierarchy of needs, similar do Maslow Piramid.

piramid

Jornada do Consumidor

jornada